Are you a solopreneur or business owner who relies heavily on social media for sales and income?
Here’s the thing, lately we’ve allowed our social media pages to replace our websites but there are a few things that your website can do that your social media cannot.
FACTS about your website and why you need one…
Firstly, we do not own your social media platforms. At any point in time, Facebook, Instagram or LinkedIn could change their terms and conditions and they can change the algorithms that allow people to see your content, which they’ve already done several times in the last few years. This not only affects your organic reach and visibility on these social media platforms, but it also dictates which type of content gets first preference. This means you’re competing with billion dollar brands and the most popular influencers for your audience’s attention.
In addition to this, you may also be surprised to learn that many small businesses have lost their accounts on the aforementioned social media channels due to glitches in the platform’s algorithms and systems. The lesson here is that we shouldn’t believe that our social media accounts are untouchable. In an instant we could lose our ability to reach our audience and all of the connections we’ve made with ideal clients.
Our websites are our business’ digital real-estate. It is a digital media channel that we own and control. Our websites have the ability to inform clients about everything they need to know about our business and why they should buy from us! Not only does a website promote our business 24/7 but it also gives us the freedom to generate new clients through targeted ads that lead our customers right to our services or products. Websites can also handle many data entry and communication tasks without our daily interference through automations.
One more reason to build a website - Our websites act as a one stop shop. If we've got product based businesses that needs to reach a wider clientele, then our website can be the go-to place for our international clients. They can shop online and get their goods delivered through a chosen delivery service. Not to mention for service based businesses we can use our websites to sell online programs or digital products. This is a great way to make passive income.
Still not sure you need a website? Here are three things a website can do that our Facebook pages can't…
Websites can host digital products and run all of our online classes with downloadable videos, audios and pdfs. It can be used as a direct source to generate passive income. Websites answer all our client and customer questions about our services through FAQ (Frequently Asked Question Pages). These systems just aren’t always readily available with a Facebook page. Our websites have the ability to help us make more money than any other social media platform.
Another benefit of having a website is that It has the potential to grab the attention of audiences from many different channels. It also helps us to grow our email list through several freebies and contact forms, which facilitates our end goal of having a pool of potential clients who are genuinely interested in our products and services.
Our websites have the ability to fully represent our brand aesthetic and often they don’t have many outside distractions such as product ads or pop up notifications from other sources. This ensures that our audience stays focused on interacting with our content. On our websites we don’t need to compete for our client’s attention with other brands and businesses.
If you’d like to find out more about how we can help you build your own website, click the button below and let’s get started.
https://leadingcorporatesolutions.as.me/discoverycall
Til next time - The Leading Corporate Solutions Team
Your coaches,
John & Kirsten