Colour is a powerful communication tool.
It can influence your mood and physiological reactions. We have associated certain colors with increased tranquility, creativity and others with passion.
Research has found that eighty percent (80%) of the information processed by the brain comes from sight and other studies have discovered that people are exceptionally sensitive to visual cues when learning.
Using color effectively can contribute to differentiating products from competitors and also invoke positive reactions towards certain products.
Given all of this information, it is important for marketers to understand the importance of colors when marketing their brand.
Here are how some colours affect the brain:
Red.
A bright and attention grabbing colour that symbolises excitement and passion. Red creates a sense of urgency, which is why it is often used to signal a sale. It is also used heavily with food as it also encourages appetite.
Green.
A relaxing colour that is easy on the eyes. Green represents nature, peace and health. Brands known for natural and earth friendly products use green as a reflection of nature.
Blue.
Blue gives off the feeling of credibility and trust. A colour of strength, stability and wisdom, blue is often used by banks to reassure customers that they are in good hands.
Yellow.
The colour of the sun, yellow symbolises happiness and warmth. An optimistic colour that has the benefit of being bright enough to grab a consumer’s attention from a distance.
There are more colors to learn about and their effects on the mind. Take some time to research Colour Psychology Theory, it will greatly aid you in your marketing and branding endeavours.
For more tips on marketing your brand, contact us at: https://leadingcorporatesolutions.as.me/businessconsult
We are super excited to help you stand out!
Your coaches,
John and Kirsten